Tommy Hilfiger Is Off to the Races With Formula 1 and Awake NY

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Welcome to another edition of The Launch, your monthly one-stop shop for all things fashion news. May is a particularly exciting time, with the Met Gala at the top of the month followed by 31 days of fresh spring style before summer inevitably hits. We’re starting things off with Tommy Hilfiger and Awake NY’s capsule for Formula 1, Saint Laurent’s foray into fine jewelry, plus a perfectly timed retrospective staged by vintage purveyors What Goes Around Comes Around honoring Karl Lagerfeld, which is not only extensive but also shoppable through Luxury Stores at Amazon. Head back to this page for all the best fashion news, launches, and collaborations you need to know about.

Tommy Hilfiger Taps Awake NY for Mercedes-AMG Petronas Formula One Team Capsule

who: Tommy Hilfiger

what: Capsule collection with Awake NY and the Mercedes-AMG Petronas Formula One team

where: Online at tommy.com and shop-us.mercedesamgf1.com, in select Tommy Hilfiger stores, and at designated tracks over upcoming Grand Prix weekends

why: Calling all F1 fans: Just in time for Miami’s Grand Prix, Tommy Hilfiger has joined forces with cult streetwear brand Awake NY and the Mercedes-AMG Petronas Formula One team for a warm-weather collaboration modeled by none other than F1 legend Lewis Hamilton himself. The Americana-infused range consists of baseball shirts, sporty tees, and rugby-inspired pullovers that merge the worlds of racing, American sports, and the archival Tommy that is sure to delight both casual and diehard racing fans.

Tommy Hilfiger Taps Awake NY for Mercedes-AMG Petronas Formula One Team Capsule

$229.00

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Staud Debuts Swimwear

who: Staud

what: New swimwear collection, Staud Sea

where: Online at staud. clothing and in Staud stores

why: Fresh off the heels of its bridal debut, Staud is flexing its range by introducing another new category: swim. The contrasting colors and sturdy design one can expect from the It-girl brand translate perfectly to the beach, with mix-and-match bikinis, coverups, and this perfect rash guard that takes design cues from the brand’s signature cabana stripes. If this isn’t a great reminder to plan that last-minute Memorial Day trip, then what is?

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Staud Debuts Swimwear

$275.00

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Saint Laurent Introduces Fine Jewelry

who: Saint Laurent

what: Fine jewelry collection debut

where: Online at ysl.com and in select Saint Laurent boutiques

why: The market for fine jewelry has never been hotter, with a plethora of luxury brands leaving an indelible mark in 14k gold. Saint Laurent’s debut into the space includes fan favorites like the Cassandre logo on a bangle rendered in white and yellow gold, plus a carefully selected curation of cuffs, earrings, and necklaces that range from the dainty to the chunky, and fit with everything, depending on your mood.

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Saint Laurent Introduces Fine Jewelry

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Saint Laurent Introduces Fine Jewelry

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Jacquie Aiche Teams Up With Timex Again—This Time on Heart-Shaped Evil Eyes

who: Jacquie Aiche

what: Timex watch collaboration

where: Online at jacquieaiche.com starting May 4

why: The buzzy collaboration from cult jeweler Jacquie Aiche and Timex is back, thanks to the overwhelming demand for her colorful take on the watchmakers’ classic shape. This time around, the collection is called “Sweet Romance,” and features lapis lazuli, sandstone, and Aiche’s signature evil eye in a heart motif to ward off negative vibes…in an adorable way.

Jacquie Aiche Teams Up With Timex Again—This Time on Heart-Shaped Evil Eyes

$1.00

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What Goes Around Comes Around Unveils Shoppable Karl Lagerfeld Retrospective

who: What Goes Around Comes Around

what: Karl Lagerfeld retrospective

where: Online at amazon.com; view more at whatgoesaroundnyc.com and in-store at WGACA in New York City

why: Ahead of the first Monday in May, aka the Met Gala, the vintage purveyors at What Goes Around Comes Around are paying tribute to the night’s theme by honoring the extensive, almost overwhelming work of Karl Lagerfeld, the polymath behind Chanel, Fendi, and his eponymous label, with a retrospective at its new atelier in NYC. For those who aren’t able to make it in person, fear not: the collection is shoppable online via Luxury Stores at Amazon. Why not treat yourself to a piece of fashion history on fashion’s biggest night?

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What Goes Around Comes Around Unveils Shoppable Karl Lagerfeld Retrospective

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What Goes Around Comes Around Unveils Shoppable Karl Lagerfeld Retrospective

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