After Large Development, Class Enlargement and Introduction of a Curated Member Buying Expertise, ShopStyle Leverages Mixture of Type and Expertise to Replace its Imaginative and prescient for Inspiring Customers
SAN FRANCISCO, June 9, 2022 /PRNewswire/ — After a yr of gross sales and membership progress fueled by class enlargement and spectacular new search enhancements, ShopStyle celebrates its success in turning into a number one buying platform. As shoppers desire a single place to search out type inspiration, uncover new traits and curated type suggestions, ShopStyle is leveraging its experience in type and know-how to change into the last word one-stop vacation spot for each buying behavior and choice.
With so many choices for fashion-conscious consumers within the e-commerce panorama, ShopStyle provides individuals the chance to buy objects which are on level with their type decisions, providing intuitive, AI-driven product suggestions to construct their wardrobe, full their magnificence routine and beautify their residence. ShopStyle members even have entry to unique buying experiences, sale alerts, finest costs and Money Again rewards powered by Rakuten.
“Individuals are buying in another way now than they had been a pair years in the past – even a number of months in the past – and their expectations have developed,” mentioned Alison Stiefel, Common Supervisor of ShopStyle. “Shoppers are in search of extra significant, customized, curated and handy methods to search out merchandise that specific their distinctive type. ShopStyle is all about embracing individuality and giving consumers the ability to simply uncover and browse rising traits, new manufacturers or type concepts. Our speedy progress is a sign of our potential to evolve with consumers and ship a curated buying expertise by leveraging type and know-how for every member.”
KEY GROWTH MILESTONES
ShopStyle now reaches greater than 1.6 million loyal members, inspiring greater than 60 million consumers yearly to ignite their particular person type with curated merchandise and traits from throughout the buying universe. Previously yr, the corporate skilled a 25% progress in income and expanded its class choices, reaching past Girls’s / Males’s Trend and Magnificence into Residence and Pre-Owned. Retailer gross sales additionally elevated by 20% in 2021 via ShopStyle. To take care of its progress, the corporate plans to spend money on constructing out buying segments (from luxurious to quick vogue) and its staff in 2022 and past.
AMPLIFYING UNDERREPRESENTED VOICES
As ShopStyle continues to convey on new manufacturers, it’s also dedicated to performing as an amplification platform for manufacturers led by Black, Asian, LatinX and LGBTQIA+ designers via devoted spotlights. This yr, ShopStyle tasks a major improve in content material that includes underrepresented expertise, up 108% since 2021.
SHOPSTYLE’S VISION: CONNECTING WITH THE EVOLVED SHOPPER
As client style and preferences in type and discovery continues to evolve, ShopStyle revamped its imaginative and prescient to change into the main supply for type inspiration, discovery and curation for consumers. To reveal this model evolution and matured imaginative and prescient, ShopStyle additionally launched a brand new model id that’s trendy with a nod to heritage, revealing a refreshed brand, artistic and visuals. The corporate can even introduce within the coming months a curated buying expertise via three key areas:
Segmented buying
- ShopStyle is constructing probably the most correct, complete and enriched vogue taxonomy to assist shoppers discover merchandise related to their type and worth level from throughout 1000’s of manufacturers. Members can even be proven complementary merchandise to assist full their look.
Member curation
- Members get precisely what they’re in search of – a curated, customized expertise of recent retailers, manufacturers and preferences, making certain they solely see suggestions based mostly on ShopStyle information from their clicks and favorites. Later this yr, members can even obtain product suggestions pertaining to their dimension preferences.
Shoppable content material
- Members will have the ability to browse and uncover new merchandise from partaking content material, influencer inspiration and AI-driven suggestions with the flexibility to buy these merchandise straight on the ShopStyle platform.
For extra data or to join a free membership, go to Shopstyle.com or obtain the ShopStyle cellular app.
About ShopStyle:
ShopStyle is a vacation spot for type inspiration and customized buying suggestions. Providing the biggest catalog of luxurious and up to date manufacturers and merchandise with best-in-class curation, ShopStyle makes it simple for consumers to look throughout 15,000 manufacturers in vogue, magnificence and residential, inviting them to spark their very own sense of favor. Customers have entry to sale alerts, one of the best offers, Money Again gives and unique entry to buying experiences — multi functional place. For extra data, go to ShopStyle.com.
Media Contacts:
Katie Stevens
[email protected]
SOURCE ShopStyle